ALL EYES ON AACHEN-NORD – a marketing campaign

ALL EYES ON AACHEN-NORD is a marketing campaign for the northern part of Aachen. A structurally weak area with a high percentage of unemployment.
In the next 5 years the city of Aachen is reorganizing, renovating and reforming this district with a great subsidy program called “Social City of Aachen-Nord”. There are taking place a lot of participation projects for the citizens. PYG® developed a likeable marketing concept to bring more visibility and recognition value.

more info: www.all-eyes-on.info